The world leading organic nation

The Danish consumers are the most pro-organic consumers in the world. In fact Denmark has the world's highest organic share and the most well-developed organic market.

Organic sales in Denmark have been continuously growing for more than ten years. For instance, from 2015 to 2016 the Danes' consumption of organic food rose with 14% which corresponds to that the Danes spent 1 billion DKK more on organic food compared to the year before. This is the largest increase in 8 years. The unique and governmentally certified Ø-label has been very important for the widespread success that organic food products have achieved in Denmark.

The table below illustrates the development of the Danish, organic market share from 1990 till 2016.


Source: Økologisk Landsforening/Organic Denmark based on data from Statistics Denmark 2017

 

The highest organic market share in the world

Today, Denmark is the country in the world where the sales of organic products make up for the largest part of the overall sales – 8,4% in 2015 numbers. The latest statistics from Statistic Denmark shows that the organic market share in Denmark has now increased to 9,6 % (2016 numbers).

The table below illustrates Denmark's leading position among other European countries (2015 numbers).


* Est. Organic Denmark and the Trade Council Dubai 2017
Source: FiBL 2016 and Statistics Denmark 2016

 

The organic sale in Denmark

The 10 most popular, organic products of Danish consumers anno 2016 are:

  1. Oatmeal (44.0%)
  2. Natural yoghurt (41.1%)
  3. Carrots (36.6%)
  4. Cooking/salad oil (32.9%)
  5. Eggs (31.2%)
  6. Milk (30.7%)
  7. Flour (27.3%)
  8. Bananas (27.2%)
  9. Fruit juice (26.5%)
  10. Oranges (25.3%)

Source: GfK ConsumerScan

The table below shows the value shares of the total, organic turnover per category in 2016.


Source: Statistics Denmark 2017

The sale of organic fruit and vegetables has increased with 26% percent from 2015 to 2016 and now makes up 29% of the total organic turnover. Resultantly, fruit and vegetables have outpaced dairy as the largest organic food category.

 

Sales channels of Danish, organic food

The Danish discount stores and supermarkets are where the majority of organic food products are being sold. With a market share of respectively 42.1% and 40.7% supermarkets and discount stores are the leading sales channels of the total, organic sale in Denmark. However, the online sale is booming and more and more consumers choose to do their grocery shopping online. Resultantly, 11.1% of the total organic sale is now online.

The table below illustrates the total organic turnover divided by sales channels.

Sales channels 2016
Supermarkets 42.1 %
Discount stores 40.7 %
Online retailers 11.1 %
Mini Markets 2.7 %
Health food stores 2.2 %
Other 1.2 %


Source: GfK ConsumerScan 2016

The Export of Danish organic food by country

Danish organics are not only for Danes. In fact, Denmark exported in 2015 €270 million. Our biggest export markets are in our neighbouring countries. Germany is still the largest export market for Danish organic companies while the export to the second-largest export country, Sweden, has risen significantly in the past years. At the same time, the export to China has tripled and thus is now the third-largest export country. See the figure below (2016).


Source: Statistics Denmark 2016

 

Export of Danish organic food by category

The most popular, exported, organic product category is dairy, including eggs, with a total export rate of 37%. In general, most organic product categories have experienced an increase in export.

The figure below indicates the export of Danish organic products per category in 2015.


Source: Statistics Denmark 2016

 

Growth in the Danish Export 2003-2020

Overall, Danish organic export is expected to grow minimum at a level of + 10% year on year (as illustrated in the figure below).


Source: Statistics Denmark 2016 and estimates from Organic Denmark