The world leading organic nation

The Danish consumers are the most pro-organic consumers in the world. In fact Denmark has the world's highest organic share and the most well-developed organic market.

Organic sales in Denmark have been continuously growing for more than ten years. For instance, in the period 2005 till 2015, the Danish, organic market share rose with index 1263 from 3,2% till 8,4% indicating a great demand and development in the market. The unique and governmentally certified Ø-label has been very important for the widespread success that organic food products have achieved in Denmark.

The table below illustrates the development of the Danish, organic market share from 1990 till 2015.

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Source: Økologisk Landsforening/Organic Denmark based on data from GfK ConsumerScan 2016 and Statistics Denmark 2016

 

The highest organic market share in the world

Today, Denmark is the country in the world where the sales of organic products make up for the largest part of the overall sales – 8,4% in 2016 numbers.

The table below illustrates Denmark's leading position among other European countries (2016 numbers).


* Est. Organic Denmark and the Trade Council Dubai 2017
Source: FiBL 2016 and Statistics Denmark 2016

 

The organic sale in Denmark

The 10 most popular, organic products of Danish consumers anno 2015 are:

  1. Oatmeal (40.1%)
  2. Cooking/salad oil (30.7%)
  3. Carrots (30.4%)
  4. Milk (29.9%)
  5. Eggs (29.8%)
  6. Flour (25.8%)
  7. Pasta (24.1%)
  8. Bananas (22.0%)
  9. Soured milk (18.9%)
  10. Vegetables (14.0%)

The table below shows the value shares of the total, organic turnover per category in 2015.

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Source: Statistics Denmark 2016

The organic turnover in Denmark rose from 2014 till 2015 within several categories. For instance, the sale of fish and shellfish rose with index 1462, dairy and eggs with index 1117, wine and liquor with index 164, fruit with index 137 and vegetables with index 121.

Below, the development of the retail sales of Danish, organic food is illustrated (numbers in EUR).

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Source: Statistics Denmark 2016

 

Sales channels of Danish, organic food

In 2015, Danish discount stores, supermarkets and department stores sold organic food products for the value of about €940 million representing an increase of index 112 compared to 2014. Aforementioned sales channels are also where the majority of organic food products are being sold. However, with a market share of 44.1%, supermarkets are the leading sales channel of the total, organic sale in Denmark.

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Source: GfK ConsumerScan 2016

Wholesalers and caterers for the public sector, private canteens and restaurants sold organic products for approximately €228 million which is an increase of 28% compared to 2014. The organic sales at mini markets, farm stores, internet and health food stores amounted to €134 million.

In 2015, the overall turnover of organic food aggregated €1,3 billions. This corresponds to an average consumption of €223 pr. capita.

Below, the turnover of organic food in the Danish grocery sector is illustrated (numbers in billions DKK).

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Source: Statistics Denmark 2016

 

The Export of Danish organic food by country

Danish organics are not only for Danes. In fact, Denmark exported in 2015 €270 million. Our biggest export markets are in our neighbouring countries. Germany is still the largest export market for Danish organic companies while the export to the second-largest export country, Sweden, has risen significantly in the past years. At the same time, the export to China has tripled and thus is now the third-largest export country. See the figure below (2016).


Source: Statistics Denmark 2016

 

Export of Danish, organic food by category

The most popular, exported, organic product category is dairy, including eggs, with a total export rate of 51%. In general, most organic product categories have experienced an increase in export.

The figure below indicates the export of Danish, organic products per category in 2014.

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Source: Statistics Denmark 2015

 

Growth in the Danish Export 2003-2020

Overall, Danish organic export is expected to grow minimum at a level of + 10% year on year (as illustrated in the figure below).


Source: Statistics Denmark 2016 and estimates from Organic Denmark